Thinking on Venture Design
Perspectives from the Lab on methodology, market creation, and building companies that last.
Screening the Venture Search Space
An all too frequent pitfall in venture building is pushing to solve a customer need before confirming commercial viability. That path often leads to dead ends—markets where customers can’t (or won’t) pay enough—leaving founders stuck with endless pivots or unsustainable business models. There is a better way.
What's a Core Business Architecture?
A core business architecture is the DNA of a market: it determines the basic shape of the product and operations for all competitors and—most critically—set a cost floor and customer value ceiling for all their business models.
Six Principles for Market Creating Ventures
Building a venture to create a new market is fundamentally different from building for an established one. In established markets, you can draw on proven product routines, value propositions, and customer journeys. But when your product is new to the world—requiring new customer behaviors and new ways of making money—those guardrails disappear.
Venture Capital's 'Grand Slam' Business and What it Means For You
Venture capital funds use a power law investment strategy to generate their returns, what does that mean for you? How FIT Startup applies for founders in a venture capital world.
The Issue with Startup Modeling and How To Do It Right
What is wrong with startup financial models and how can you do it right: basing models on a how a business actually works—the underlying commercial logic—not on how you wish it will grow.