← All Events
Workshop Past Event
Creativity and Innovation within Systems Engineering
A two-day workshop, part of Cornell's SYSEN 5940 course for Master's in Engineering students, who were ere introduced to market creation fundamentals and how systems engineering applies to venture building.
This workshop was capstone event for Cornell’s SYSEN 5940 “Creativity and Innovation within Systems Engineering”. The workshop was offered to 90 corporate Masters in Engineering students from a range of companies including Cummins, Lockheed Martin, Boeing, Microsoft, Tesla, Kaiser Permanente and many others.
Day 1
Agenda:
- What’s the innovation challenge behind new markets?
- What’s the profitability challenge behind new markets?
- Introduction to Integrative Venture Engineering (IVE)
- Application: Screening the Venture Search Space
- Isolating the Prime Commercial Opportunity
Day 2
Agenda:
- Shifting the core business architecture’s cost curve
- Application: Engineering the Core Business Architecture
- Solving Requirement 1, Circumvent the At-Scale Cost Bottleneck